Dreaming of a thriving health coach blog? 💭✨

Picture this… Your calendar’s packed with dream clients, your inbox is overflowing with inquiries, and your bank account – well, let’s just say it’s looking pretty healthy too. 💪💰

Sounds amazing, right? Well, I’ve got a not-so-secret secret for you…

Blogging. Yep, you heard that right! 🎉

If you’re craving to scale your wellness empire and attract more of your ideal clients, blogging is your golden ticket. 🎫

It’s like a magnet for your perfect-fit peeps. A spotlight for your expertise. mmmm… okay, I’ll stop with the metaphors. You get it. 😉

But here’s the thing – not all blogs are created equal.

Some blogs shine, some… well, let’s just say they could use a little glow-up. 💅

Ready to make your blog the talk of the wellness world? Let’s dive into the mistakes you might be making… no judgment, we’ve all been there – and how to fix ’em!

Mistake #1 : Inconsistent BLOG Posting Schedule

You started your health coaching blog with the best intentions… but now you’re ghosting it like an annoying ex…

And well your last post? Let’s just say it’s old enough to start school.

How to Fix: Create a Content Calendar for your blog

Time to resurrect that blog and bring it back into a 2024 kind of vibe.

Why? Because Google’s got a crush on consistency. 💖

According to Hubspot study, websites that blog 16+ times a month get almost 3.5 times more traffic than those posting 0-4 times. Talk about a glow-up! ✨

So let’s not panic! You don’t need to chain yourself to your laptop.

Start with a schedule you can maintain – maybe once a week or even twice a month. And for bonus points, use a content calendar to plan ahead. Remember, consistency beats sporadic bursts of activity.

Your readers (and Google) will thank you for it! ✨ 🙏

And… you’ll be building that coveted “know, like, and trust” factor faster than you can say “kale smoothie.”

Mistake #2 : Playing hide and seek with SEO

You’re cranking out some amazing and inspiring content.

Great content that your health seeking potential clients will find, devour and immediately hand over their credit card to sign up to your coaching programs.

But in reality its crickets 🦗 – it’s like shouting into the void.

No one can find your blog because you’re not speaking Google’s language.

How to Fix: Learn and Implement SEO Fundamentals for your blog

Google can be a fickle friend – but it’s time to make friends with SEO!

But you’ve heard to many horror stories on how hard SEO is.

The truth is the basics of SEO are not hard – it’s just not that well… instant gratification we’re all looking for.

So let’s start with keyword research – what are your dream clients actually searching for when they type into Google?

Pretend you are your client – what words are you typing into Google, what questions are you asking Google. These are your keywords.

Sprinkle these keywords naturally throughout your posts.

Don’t forget about meta descriptions and alt text for images. It’s like leaving a trail of breadcrumbs for Google to follow right to your amazing content!

Mistake #3: Failing to Define Your Target Audience

You’re trying to help everyone from marathon runners to couch potatoes, from keto enthusiasts to vegans 🌍 🍃.

I know you want to appeal to all the peeps who really need your health coaching wise words and guidance 🦮 … cos – you are really good at this.

But… you’re not actually connecting with anyone.

How to Fix: Say Hello to Sarah, Your Target Audience Queen 👋👑

Niche down, baby! 🎯 Time to get laser-focused on imagining your dream client…

Imagine Sarah, 35, stressed-out working mom who wants to lose the baby weight and find her energy again. What keeps her up at night? What’s her go-to comfort food? What hashtags does she follow? #MomLife #HealthyEats

Now, write every blog post like you’re chatting with Sarah over a green smoothie. Share quick, healthy recipes for busy moms. Talk about sneaking in exercise during playtime.

Suddenly, you’re not shouting into the void – you’re having a cozy chat with your bestie. And trust me, all the Sarahs out there will feel like you’re speaking directly to them!

Remember: When you try to appeal to everyone, you end up reaching no one. But when you speak to Sarah, you’ll attract all the Sarahs! 🙋🏽‍♀️ .. and the Kate’s and the Chantal’s 🙋🏽‍♀️ 🙋🏽‍♀️ 🙋🏽‍♀️ ✨

Mistake #4: Not Optimizing YOUR BLOG for Mobile Devices

Picture this… Sarah’s finally got a moment to herself. She whips out her phone to read your latest post and… oops. Tiny text. Overlapping images. Frustration city! 🏙️

Here’s the tea… According to StatCounter 67% of your website traffic is mobile. If your site isn’t smartphone-friendly, you’re waving goodbye to half your visitors! 👋

How to Fix: Responsive design, baby! 🎉

So, how do we turn this mobile mess into a red-carpet experience? Enter Showit – your secret weapon for stunning, mobile-friendly design. 🦸‍♀️

Why Showit is your mobile bestie:

• Designed for desktop AND mobile views – no coding required! 🙀
• Customizable mobile version for that perfect fit
• Responsive templates that look fab on any device

Our Showit templates are like yoga instructors for your website – super flexible and always in great shape. 🧘‍♀️

Not with Showit – a couple of quick mobile tips:

• Short paragraphs
• Legible fonts
• Thumb-friendly buttons
• Write the copy once – tweak the layout if you need to

Remember, a mobile-friendly site isn’t just good for your readers – Google loves it too. It’s like hitting the SEO jackpot! 🎰

Ready to give your mobile visitors the VIP treatment? Check out our Showit templates and say goodbye to the pinch-and-zoom era forever!

Mistake #5: Lack of Visually Appealing Content – aka blog SnoozeFest 😴 📄

Let’s face it, health coaches – we’re not just competing with other blogs. We’re up against TikTok dances, Instagram reels, and cat videos. Lots of cat videos. 🐱 🐱

Your words might be pure gold, but if your blog looks like a college textbook, Sarah’s gonna bounce faster than you can say “pilates burn”…

How to Fix: Turn Your Blog into a Healthy Feast for the Eyes 👀 ✨

Time to sprinkle some visual fairy dust on that content! 🪄

Here’s how to go from blah to ta-da 🎉 :

• Banish the blog blahs with eye-catching images 📸
• Break up text with infographics (health stats never looked so good!) 📊
• Use headers and subheaders to create a visual hierarchy – short sentences work well 📜
• Embrace white space – let your content breathe 💨 and have time to process
• Make it your own – add pops of your brand color for some visual zing 🎨

Remember, a picture is worth a thousand words (and probably a thousand clicks too).

But here’s the secret sauce: your visuals should be more than just pretty face. They should support and enhance your message. Think before-and-after pics, step-by-step recipe photos, or inspirational quote graphics.

Pro tip: Tools like Canva are your new BFF for creating gorgeous graphics, no design degree required! 🎓

Mistake #6: Forgetting to Connect the Dots in Your Blog Content 🔗

So Sarah’s loving your post on “Making play time fun – without wearing out Mum” 🤣 🤣 .

She’s ready to level up her health game. But where’s your article on “Mom’s Quick Energy Fixes 🔋” or your guide to “Morning routines for Mum“…

Don’t leave Sarah hanging… let’s keep her on your website.

How to Fix: Become the Tour Guide of Your Own Blog 🧭 – aka a Structured Internal Linking Plan 🤯

Internal linking is like holding your reader’s hand and saying, “Ooh, you liked that? Well, let me show you THIS!” 👉✨

Why it’s a game-changer:

• Keeps readers on your site longer – Google loves this – let’s keep her happy ⏱️ 😍
• Shows off your expertise – you wellness wizard, you 🧙‍♀️
• Helps search engines understand your site structure 🕸️ ❗️ 🚀

Here’s how to nail the internal linking game:

• Sprinkle relevant links throughout your posts
• Use descriptive anchor text (no more “click here”!)
• Link to your greatest hits and cornerstone content
• Keep it natural – no link stuffing, please!

Pro tip: Think of your blog like a choose-your-own-adventure book. Each link is a new path for Sarah to explore your world of wellness wisdom.

But remember, with great power comes great responsibility. Don’t go link-crazy! 2-3 internal links per 1000 words is a good rule of thumb.

Ready to turn your blog into a treasure trove of interconnected health tips? Your readers (and Google) will thank you! 🙏

Mistake #7: You’re not telling the world about your BLOG

If you write a blog post and no one reads it, does it make a sound? 🤔

You’ve poured your heart… and probably some green juice 🥬 🥦 🥂 into your content. But then… crickets. 🦗 Your amazing blog post is sitting there, all dressed up with nowhere to go.

That’s the mistake – letting your hard work gather digital dust.

Well it’s not really gathering digital dust – Google is doing her thing… 📈 🐢 but let’s just give her a helping hand 🚀… like a rocket type hand.

How to Fix: Become Your Blog’s Biggest Cheerleader 📣

It’s time to shout your amazing blog post from the rooftops! 📢

Your content deserves to be seen, shared, and celebrated 🎉. Think of yourself as your blog’s personal hype squad. Ready to make some noise 💥

1. Share on social media… Instagram story, anyone?👏
2. Email your subscriber list
3. Engage in relevant online communities
4. Collaborate with fellow health gurus
5. Repurpose content… hello, Pinterest!

Remember… your content deserves the spotlight. Don’t let it collect dust in the corner of the internet!

Pro tip: Create a promo checklist for each post. Future you will thank present you! 🙌

Ready to give your blog posts the red-carpet treatment they deserve? Grab your megaphone and start spreading the word! 🎉 🙌 👏

Mistake #8: Snacking on Shallow HEALTH Content 🍪

You’re posting frequently, whipping up quick articles like tossing together a salad 🥬 🌽. But your readers are nibbling and leaving, still hungry for more.

Why? Because sometimes, a quick snack just doesn’t cut it.

So then my detail-loving, spreadsheet-wielding friends! 👋 I see you, meticulously planning every single aspect of your blog… welcome to the room – control enthusiasts.

Your dedication is amazing, truly.

But before you start color-coding your content calendar for the next decade, let’s chat about a common pitfall that even the most organized among us can stumble into.

How to Fix: Do I go quantity 🧮 or quality 💎 …

Well honestly – the answer is both…

I’m not suggesting you write a novel every week 😴. Instead, aim for a balanced diet of content that truly feeds your audience’s needs.

You know it… the balance you’re teaching your health clients… that’s exactly what we’re going for here.

Here’s how to add more nutrition to your posts… without spending weeks in the kitchen #cheeseymetaphor :

• Pick one aspect of the topic you want to deliver and dive a little deeper 🤿
• Include 2-3 actionable tips your readers can use right away ✅
• Sprinkle in a personal story or something that invites the your client into your space
• Add a dash of data or an expert quote for flavor ie: infographics, charts, stats
• Break your ideas into easily digestible bites within the blog post

Remember, it’s about finding that sweet spot between quantity and quality.

Maybe it’s one meatier post and one lighter one each week. The goal is to leave your potential client feeling satisfied, not stuffed or still peckish.

Pro tip: Start small. Each week, challenge yourself to make one post just a little bit richer.

Ready to turn your blog into a cozy café of health and wellness wisdom? Your readers will keep coming back for seconds! ☕🥗

Conclusion :

Whew! We’ve just taken a whirlwind tour through the blogging mistakes that might be stopping your health coaching empire from sky rocketing 🚀… so now we know… let’s ramp up this blogging machine… 🎰

And remember… every mistake is just a stepping stone to blogging brilliance! 🌟

Let’s do a quick recap of our glow-up 💅🏾 journey:

1. We’ve embraced consistency… Google’s secret crush
2. Made friends with SEO… no more hide and seek!
3. Met Sarah… our target audience queen 👑
4. Rolled out the red carpet for mobile users
5. Turned our blogs into visual feasts 🍽️
6. Became tour guides of our own content
7. Learned to shout our brilliance from the rooftops
8. And found the perfect balance between quantity and quality

You’ve smashed this… go you!

Rome wasn’t built in a day, and neither is a killer blog. Take it one post at a time, implement these tips gradually, and watch your blog transform from wallflower to wellness superstar! 🌺 ➡️ 🌟

Your future clients… and let’s be honest, Google too… can’t wait to see what you create. Now go forth and blog like the health coaching wellness guru you are! 🧙‍♀️✨

And P.S…. remember, if you need a little extra magic for your blog makeover, our Showit templates are here to make your site as fabulous as your content. Let’s turn those blog dreams into reality! 🚀💻